Monthly Archives: December 2008

Campaign of 2008

After 26 months, more than 10 candidates and over 12 debates, the campaign of 2008 came to end.  For once, this was a campaign, an election, that lived up to our expectations.  It will likely be seen as the most important election of our lifetime…until the next most important election of our lifetime, of course.  Nonetheless, this election set the precedent, changed the rules and invigorated the electorate.  A few highlights:

Surprising?

America did it.  There was no Bradley effect.  Forty-five years after Martin Luther King Jr. delivered his “I Have a Dream Speech,” more than 200,000 people gathered in Grant Park to see Barack Obama address the nation as President-elect:

 election-night1

Groundbreaking?

Fundraising

  • The 2008 campaign was the most expensive ever, with more than $5.3 billion spent
  • McCain stuck with public financing, and may well have been the last presidential candidate to make that mistake
  • Obama raised over $500 million, attracting more than 3 million donors who gave little but gave often

Diversity

Significant?

Technology

Participation

Media